Vichy Catalán launches mineral water in Ball Packaging cans
Vichy Catalán, a Spanish brand of carbonated mineral water, has introduced Vichy Catalán Genuina natural mineral water in cans, as part of its strategy to target young consumers in the 16-35 age group.
A new product, Vichy Catalán Limón, is also to be made available in 33cl standard aluminum cans by Ball Packaging Europe.
The aluminum cans are produced at Ball's plant in La Ciotat, France.
Vichy Catalán operations manager Toni Renart said: "Natural mineral water in cans is an ideal fit for our corporate philosophy, which is wholly committed to the health and wellbeing of consumers, as proves the studies made by CSIC (Superior board of scientific investigations) that consumption of natural sparkling mineral water Vichy Catalán reduces blood levels of cholesterol by 15%."
Ball Packaging Europe Spain, Portugal & Italy sales manager Myriam Galmés said: "Beverage cans keep their contents cool and fresh for a long time, they are unbreakable and they are very light in weight, making them the ideal container for products designed to provide refreshment any place and any time. They also have an image as a cool, lifestyle packaging choice, giving traditional brands and products a means of reaching young consumers."