Thin Film, G World to launch smart wine bottle to combat counterfeiting
Thin Film Electronics and G World Group have formed a partnership to launch a smart wine bottle with printed electronics technology.
The smart wine bottle with Thinfilm's patent-pending NFC OpenSense tags and G World's globally patented SAMSCAN process is being designed to fight counterfeiting.
The NFC OpenSense tags can detect when a product is sealed and open and wirelessly communicate contextual content with the tap of an NFC-enabled smartphone or device.
These thin, flexible tags with identifiers help companies to authenticate and track products to the individual-item level using software and analytics tools.
Thinfilm chief commercial officer Kai Leppänen said: "Winemakers and retailers currently are in need of a cost-effective and scalable means to track and confirm the authenticity of individual wine bottles across the supply chain.
"This gap in the current solution set gives counterfeiters an upper hand."
Following its launch at GSMA's Mobile World Congress Shanghai 2015, the wine bottle will undergo a live field trial with Ferngrove Wine Group.
Figures released by various reports show that around 70% of wine sold in China could be fake.
Image: The smart wine bottle with Thinfilm's patent-pending NFC OpenSense tags would fight counterfeiting. Photo: courtesy of Thin Film Electronics ASA.