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SweetWater offers beer in new glass bottles

DBR Staff Writer Published 13 August 2014

Georgia-based SweetWater Brewing is offering its beers in newly designed glass bottles.

Designed by Owens-Illinois, the new bottle features new neck labels, SweetWater logo on the shoulder, and the brewery's tagline 'Don't Float the Mainstream' on the lower label panel, reported Brewbound.

The brewery is also expanding its conditioning program to bottled beers, where the brewery adds certain amount of priming sugar and yeast to beers before packaging to carbonate the beer.

SweetWater started the conditioning program in March, when it launched its beers in cans. The company initially began can-conditioning its 420 Extra Pale Ale and IPA products.

Now, the process will expand to bottled brews starting with 420 Extra Pale Ale and then with IPA and other brands.

SweetWater Brewing Big Kahuna and founder Freddy Bensch said: "With our new expansion up-to-speed, we are finally at a place where we can now shift our focus from sustaining to evolving.

"Quality of product - and of life - have always been what we value most, so we we're thrilled to be at a place where we could make an investment in the advancement of our packaging and beer, ultimately delivering the freshest possible experience for our customers."