Steaz reveals revamped beverage line, website
Steaz, a brand of organic green tea-based beverages owned by privately held Healthy Beverage Company, has unveiled energy drinks, iced teas and sparkling green teas in newly designed recyclable aluminum cans and relaunched its website with a new look.
Vancouver-based strategic imagination firm, Toolbox Design, has aided the company in this rebranding project. The newly rebranded Steaz will start hitting store shelves now through April 2013.
The company is also set to introduce zero calorie versions of Steaz Sparkling Green Tea in Black Cherry, Blueberry Pomegranate, Raspberry and Blood Orange flavors.
Two new flavors: Root Beer and Steazy Cola will be introduced later.
Steaz co-founder Steven Kessler said, "The new Steaz aesthetic makes choosing a healthy and refreshing beverage easier than ever by communicating at-a-glance the unique differences between each product and flavor."
Toolbox Design president and owner James Ducommun said, "The new packaging aesthetic brings a whole new vitality to the line. We love how vivid the new look is. The intense colors and natural elements like green leaves and fruit give new life to the can."