Steaz reveals revamped beverage line, website
Steaz, a brand of organic green tea-based beverages owned by privately held Healthy Beverage Company, has unveiled energy drinks, iced teas and sparkling green teas in newly designed recyclable aluminum cans and relaunched its website with a new look.
Vancouver-based strategic imagination firm, Toolbox Design, has aided the company in this rebranding project. The newly rebranded Steaz will start hitting store shelves now through April 2013.
The company is also set to introduce zero calorie versions of Steaz Sparkling Green Tea in Black Cherry, Blueberry Pomegranate, Raspberry and Blood Orange flavors.
Two new flavors: Root Beer and Steazy Cola will be introduced later.
Steaz co-founder Steven Kessler said, "The new Steaz aesthetic makes choosing a healthy and refreshing beverage easier than ever by communicating at-a-glance the unique differences between each product and flavor."
Toolbox Design president and owner James Ducommun said, "The new packaging aesthetic brings a whole new vitality to the line. We love how vivid the new look is. The intense colors and natural elements like green leaves and fruit give new life to the can."
Related Insight
Suppliers Directory
Non-alcoholic Fruit Juice Energy & Sports Drinks Dairy Hot Drinks Soft Drinks Bottled Water
Technology Packaging Process Technology
Markets & Regulations Markets Regulatory & Safety
Packaging Intelligence
Until recently, the beverages market was divided simply between alcoholic and non-alcoholic beverages. As consumers’ tastes grew more sophisticated and demand surged for a variety of beverage options catering to lifestyle changes and health concerns, the beverages industry has responded with a dizzying array of options to choose from. This report focuses on the U.S. and world markets for beverages across several broad categories. For the purposes of this study, TriMark Publications has divided the global beverages markets into the following product segments include: 1) alcoholic beverages such as wines, beers and spirits; 2) non-alcoholic beverages such as bottled water and milk; 3) brewed beverages such as coffees and teas; 4) carbonated beverages such as sodas and soft drinks; 5) non-carbonated juice products both fresh and pre-packaged; and 6) energy drinks which are generally caffeinated beverages in both carbonated and non-carbonated forms. For each market segment, this study presents the latest information on size, growth rates, sales projections and factors influencing growth in the U.S. and internationally. Buy online from $449
Comments may be moderated for spam, obscenities or defamation.