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Stack Wines releases new wine with redesigned packaging, branding

DBR Staff Writer Published 13 March 2013

Stack Wines, a California-based company that offers wines for style, quality and convenience, has released a new custom red wine - Charisma - in newly redesigned packaging and branding.

Charisma is a premium fruit forward wine with true flavor profiles.

Stack Wines in-house sommelier and co-creator Doug Allan said, "Charisma demonstrates the flavor palette a Merlot drinker looks for with a hint of sweet that is right on-trend."

The new packaging features a see-through sleeve, pairing notes, tagline 'Take it with you' and 'zip, snap, sip,' which tells how to use the product. The new design includes usage of bold and consistent graphics on products and cases.

Stack Wines co-creator and marketing vice president Jodi Wynn said, "The creation concept behind Stack Wines was to provide consumers an opportunity to drink wine in more casual, social settings like at concerts or a picnic without the need for glassware and corkscrews."

For re-branding, Stack Wines teamed up with Los Angeles-based creative strategy agency Commune Advertising.

Available in a four-pack stemless wine glasses that vertically stack to form one full bottle of wine, Stack Wines has applied the new packaging and branding across all its product lines and expanded them nationally through Shaw-Ross International Importers, who will look after all its sales and marketing activities in the US.

The newly packed and branded products of Stack Wines are available for sale at retailers such as Albertsons, Total Wine & More and Bristol Farms for $12.99/$11.99.