PepsiCo Beverages Italy chooses Rexam for Beyoncé bottle
PepsiCo Beverages Italy has chosen FUSION aluminum bottle from beverage can maker Rexam for its limited edition Pepsi Beyoncé.
The soft drink giant has selected the bottle for its shape and the graphics available from Rexam's high definition printing.
The bottles feature PepsiCo colors red and blue on a silver background and uses the aluminum substrate of the bottle to striking effect. They are produced at Rexam's Ejpovice plant in the Czech Republic.
Currently available for sale at Italian HoReCa channel, these limited edition bottles will be distributed through December 2013.
PepsiCo Beverages Italy CSD marketing and engagement channel manager Barbara Saba said the company will work collaboratively with Rexam to develop creative solutions that not only support their products from a technical perspective, but add value to their marketing messaging.
"The can and in particular the FUSION aluminium bottle is so much more than Pepsi packaging, it communicates our brand vision to the end consumer," Saba added.