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KFC to trial edible coffee cups in UK restaurants

DBR Staff Writer Published 26 February 2015

KFC will test edible coffee cups made from a wafer coated in sugar paper at its restaurants across the UK.

Developed in partnership with the Robin Collective, the new Scoff-ee Cup is lined with a layer of heat-resistant white chocolate in order to keep the coffee hot and the cup crispy.

KFC brand manager Jocelyn Bynoe said: "We have been experimenting with edible packaging to see if it could be a feasible product to bring to market in limited quantities."

The edible cups have been developed to mark the launch of Seattle Best Coffee at KFC restaurants in the country.

These cups have aromas of Coconut Sun Cream, Freshly Cut Grass and Wild Flowers.

Daymon Worldwide, a consulting firm that works with many food companies, Global Consumer Strategy senior director Shilpa Rosenberry said: "This type of edible packaging is definitely aligned with the global consumer mindset in terms of sustainability and simplifying their life."

Besides KFC, many other companies have also been offering edible packaging.