HeatGenie expands beverage packaging deal with Crown Holdings
HeatGenie, a US-based self-heating packaging technology company, has expanded its joint development agreement with packaging products supplier Crown Holdings for beverage and sippable soup packaging.
The agreement, which was originally focused on can/heater technology, has now been expanded to include collaborative efforts to bring the technology to market including sampling, manufacturing equipment engineering, supply chain development, and scaling activities to commercialize with strategic brand partners.
The self-heating technology heats beverages such as coffee, tea and soups within their package by just pressing a button at the bottom of the package. The material inside the package offers high content energy and heat at a controlled rate, claims the company.
Crown Holdings technology and regulatory affairs executive vice president Daniel Abramowicz said: "We've looked at many different self-heating technologies and continue to think the HeatGenie technology's advantages (faster heating time and more favorable product / heater ratio) position it for commercial success."