Femme Natural Energy to unveil energy drink in Rexam slim can
Sweden-based Femme Natural Energy is set to unveil its Femme Natural Boost energy drink in a 250ml slim can from Rexam.
Femme Natural Boost is a blend of green coffee beans, guarana, ginger and ginseng.
Produced as a lightly sparkling drink with soft natural grapefruit flavor, the drink contains vitamin C and antioxidants and is developed for young health conscious females.
The new slim can, which sports a clean look to reflect the pure ingredients of the product inside, is produced at Rexam's Gelsenkirchen plant in Germany.
Rexam Beverage Can CEE and Austria area sales director Harald Moser said, "The beauty and natural energy drink sector is growing quickly and we are finding that our slim can is increasingly popular with brands wishing to target a largely female audience."
The beverage company has made the new energy drink cans available in Sweden from January 2013 and plans to introduce in the UK, France, Germany, Spain and Italy in 2013.