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Brand Phoenix to unveil new packaging for FirstCape President Selection wines

DBR Staff Writer Published 18 December 2012

Brand Phoenix, the owner of FirstCape wines, is to reveal the new packaging for its President Selection wines.

The brand has also secured sponsorship of the British and Irish Lions 2013 Tour of Australia, based on which the new packaging has been designed.

The President Selection wines include Chenin Blanc and Shiraz Cabernet Sauvignon, where Chenin Blanc possesses notes of citrus and green pepper and flavors of fruit and green apples, while Shiraz Cabernet Sauvignon features flavors of black currant and ripe plum and notes of raspberry, black pepper and cinnamon.

Both the wines will feature Lions red top on their bottles. The newly labeled bottles will be rolled out early next week and by 2013 the Lions branding will be seen on all the FirstCape wine bottles.

Newly packaged FirstCape's Presidents Selection wines will be available in Morrisons at recommended retail price of £9.99.

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