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AB InBev introduces new can for Cubanisto beer

PKBR Staff Writer Published 20 May 2015

Anheuser-Busch InBev is launching its rum flavoured beer Cubanisto in a new sleek 330ml can this month.

Cubanisto_Can

The new can is said to be lighter, and more durable than bottles and also chills faster than them.

The aluminium can addresses stockists' worries about retaining the freshness of the content by controlling its exposure to oxygen and light.

Sleek size of the can saves fridge space.

Cubanisto in the new can available through select wholesalers and distributors.

AB InBev trade marketing head Sunny Bhurji said: "Cubanisto's new packaging format allows us to enter a new remit of events and night time occasions.

"The can's attractive and disruptive design will help give Cubanisto a competitive edge on-shelf. The format will enable easy stocking for on-trade retailers, whilst providing a product that also chills faster."


Image: Cubanisto can helps in stocking and providing more fridge space. Photo: coutesy of Anheuser-Busch InBev.